🔗 How to Write Blog Posts that Developers Read

I recently spoke to a developer who tried blogging but gave up because nobody was reading his posts. I checked out his blog, and it was immediately obvious why he didn’t have any readers.

The developer had interesting insights, but he made so many mistakes in presenting his ideas that he was driving everyone away. The tragedy was that these errors were easy to fix. Once you learn to recognize them, they feel obvious, but some bloggers make these mistakes for years.

I know because I’m one of them.

I’ve been blogging about software development for nine years. My best posts have reached 300k+ readers, but many of them flopped, especially in my first few years.

Over time, I’ve learned techniques that help some blog posts succeed and the pitfalls that cause others to languish in obscurity.

• Why listen to me?
• Get to the point
• Think one degree bigger
• Plan the route to your readers
• Show more pictures
• Accommodate skimmers